Fair question.
I’m Alex Agricola. For nearly 30 years, I’ve been a maker.... a leather craftsman to start with... and I began exactly where you probably are now -- driven, passionate, and completely unsure how to make it all steady.
Back then, I made every mistake going. I took on every job I could, worked until I was running on fumes, and still felt like I was chasing my tail. I dropped prices to keep the orders coming in, only to end up undervalued and worn out. I loved what I did, but I couldn’t see how to make it last.
Things finally changed when I stopped looking for the next project and started looking at the bigger picture... the structure behind it all... I realised I didn’t just need to make more; I needed to build more than one way for the craft to support me.
That’s when I discovered what I now call the three channels of value, and teaching became the missing piece that made everything click.
Since then, I’ve built my own academy from a one-man shop that’s guided more than 10,000 students around the world.
But here’s the thing: it took me years of trial and error to figure it out. And you don’t need to spend years doing the same.
Creative Academy Pro is everything I wish I’d had when I started: a clear, no-nonsense path for makers who want to share what they know, build real stability, and still have time to keep creating.
I’m not here to turn you into a “guru.”
I’m a craftsman, just like you. I’ve lived the struggle and now I’m here to help you build something that actually lasts.