You Already Have Something Worth Teaching... so why does it feel so hard to get paid what it’s worth?
If you’ve ever poured hours into a belt, a bag, or a saddle... only to have someone compare it to a mass-produced item on a store shelf, you know the frustration.
Your work is a blend of skill, patience, and years of practice. But when it comes to pricing, most makers feel STUCK.
The truth is: Handmade alone isn't enough. If you want to stand your ground on pricing, you need to do more than just create pieces.
You need a way to build value in more than one channel, so you're not trapped competing with factory goods.
That's exactly what this Free Workshop will show you.
In this simple 3-part series, you'll discover how to:
Step 1
Identify the areas where you're undervaluing your craft.
Step 2
Build value in three channels. Not just your products, but projects and teaching too.
Step 3
Take first steps toward creating something that not only sells, but supports you.
This is practical, real-world guidance from somone who's done it and helped thousands of other makers do the same.
Hi, I’m Alex.
For over 30 years, I’ve worked with leather, building Black Raven Academy from a one-man workshop into a global creative school. Today, I’ve taught over 10,000 students and built a community of more than 260,000 makers worldwide.
But here’s the thing: what drives me isn’t just numbers. It’s seeing someone’s spark catch fire — watching a craftsperson realize their skills are worth more, and that they can teach, grow, and build something that lasts.
That’s why I created this workshop: to help you take your first steps into sharing your skills and finally being paid what your craft is worth.
"Alex’s passion really shines through and the pace is very gentle. Heartily recommend."
–Matt
"The ‘Tips and Tricks’ that come with Years of Experience are a Great Asset to those willing to take the time to Learn. Thank You, Alex."
–Mike
"Easy to follow, thorough, also Alex is very responsive and helpful."
–Marie
"Alex gives a piece of himself in every module... You can feel that he truly wants you to be successful."
–Brad
"The class was amazing, and set up well for students of all skill levels. Alex is very encouraging and always willing to answer questions and give advice."
–Garrett
"Whenever a question arises, Alex is quick to answer. When does this man sleep?? Thank you for everything!"
–Samantha
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