You Know Your Skill is Worth More... So why does it feel so hard to get paid what it’s worth?
Let's be honest: If you've ever poured your heart into a piece... every stitch, every detail... only to have someone compare it to a quick, mass-produced item, that moment can be a real gut-punch.
Your craft is a blend of real skill, time, and true passion. But when it comes to setting a price that reflects that? That's where even the best makers can feel stuck.
Here's the truth I wish someone had told me years ago: handmade quality alone isn't enough to stand your ground on price.
We need to build value in more than one place, so you're not trapped in the race against the factory floor.
That's exactly what this simple (no charge) 3-part workshop is designed to help you do.
In this series, you'll discover the mindset shifts and first steps that will help you:
Step 1
See the true value in your craft that you might be missing right now.
Step 2
Build value in three key channels, not just your products, but in the power of teaching and other creative projects, too.
Step 3
Take first steps toward creating something that finally supports the quality of your craft and your life.
This is practical, real-world guidance from somone who's been there.
Hi, I’m Alex Agricola.
For over 30 years, I’ve had my hands in leather, building Black Raven Academy from a simple, one-man shop into a global creative school. I’ve been fortunate enough to teach over 10,000 students and build a community of makers around the world.
But here’s the core of it: what truly drives me is seeing that spark catch fire in another craftsperson. It's watching someone realize their skills are worth more than they thought, and that they can grow, teach, and build something that lasts.
I built this workshop: to help you take your first steps into sharing your skills and finally being paid what your craft is worth.
"Alex’s passion really shines through and the pace is very gentle. Heartily recommend."
–Matt
"The ‘Tips and Tricks’ that come with Years of Experience are a Great Asset to those willing to take the time to Learn. Thank You, Alex."
–Mike
"Easy to follow, thorough, also Alex is very responsive and helpful."
–Marie
"Alex gives a piece of himself in every module... You can feel that he truly wants you to be successful."
–Brad
"The class was amazing, and set up well for students of all skill levels. Alex is very encouraging and always willing to answer questions and give advice."
–Garrett
"Whenever a question arises, Alex is quick to answer. When does this man sleep?? Thank you for everything!"
–Samantha
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