From Passion to Profit...
For over 30 years, I’ve been fortunate enough to earn a living doing what I love - but it all started just like it does for so many of us…
First making for myself... for friends.. for family... Eventually taking the leap, heading out on the field. Trading by day, soaking up the sounds of music and firelight by night... The smell of woodsmoke & food on the breeze, both shouts & laughter echoing through the camps... Long chats around the fire into the early hours… and that feeling - you know the one - as you pull on your kit and step into another world entirely. And this course is my way of giving something back....
This course is my way of giving something back to that world... Step by step, I’ll walk you through what it really takes to make it work - emotionally, creatively, and financially - so you can stop wondering… and start building your own legend....
All your answers in one place...finally.
It still amazes me that with all the content out there - videos, forums, advice - so few people are actually willing to share the real path to building a creative business that works...
...And I’m not talking about just “getting views” or “building a following.”
I mean actually creating something sustainable… something that puts food on the table.. while feeding that creative passion in your heart..
Just a real-world path - built from my own experience, complete clarity, and the honest truths about the ingredients you’ll want to develop as you build your own dream
Maybe you’ve been making things for a while… or maybe you’ve only just started...
Either way... there’s something in you that loves the process.
The designing, the building, maybe the moment something finally comes together in your hands...
...And every now and then, the thought creeps in: “Could I actually do something with this?”
But that’s where it gets messy, right?.. Remember... I've been there and just like you, it's the last thing I wanted to think about... because suddenly it’s all about pricing, websites, commissions, markets, social media, and a hundred other things no one ever taught you.
This course was built for that exact moment...To help you take what you already love and show you exactly how to build on it, one grounded, realistic step at a time from someone who's walked that path already...
Why I built 'Passion to Profit'...
I’ve spent over 30 years figuring this out.
From the early days - working from a small bench with seven basic tools - to running a business that’s supported my family, taught thousands, and reached makers all over the world.
But it wasn’t easy getting there... Like so many creatives a ton of self question... and lack of confidence..
There were no step-by-step guides. No one showing how to go from passion to something that actually pays the bills... I want to say well done, or to ask those late night "what if I did this" questions..
... And that’s why I built this course
To share what I wish I’d known at the start…
and to make sure you’ve got the support, structure, and clarity to build something real - on your terms.
So I Put Everything in One Place...
After years of commissions, exhibitions, client work, field trading, long nights, wrong turns, and figuring things out the hard way - I wanted to create something that spoke to what most courses miss.
Because this is not a “do this, then do that” kind of program.
Passion to Profit is a 10-part workshop series - crafted from lived experience - to help you not just build a business, but understand what it really takes to make it your own.
Each session is its own journey.
Honest insight & creative clarity...
It’s less about textbook learning… and more about honest insight, creative clarity, emotional resilience, and the mindset shifts that carry you through the real-world ups and downs.
Just like you ... I came into this world deeply passionate about all things historical, LARP, and cosplay - just wanting to make it more of my life...
...And over time, I found a way to do exactly that.
This course is here to help you do the same - BUT... in your way, at your pace, your size.. Minus the guesswork.
Real people. Real results...
I’ve seen what happens when passionate creatives get the right support. They build confidence, they start selling... And they begin shaping a life around the thing they love doing most.
My students below are living proof that this works, not because they had all the answers… But because they finally had the structure to make it real.
Video Module 1
Mindset & Getting Started
Discover how to shift your thinking from hobbyist to creative professional. Explore identity, motivation, and what it really means to build something from the ground up.
Video Module 2
Product Development & Craftsmanship
Learn how to develop and refine products that balance passion with profit. Explore design choices, pricing considerations, and practical build processes that work.
Video Module 3
Branding, Identity & Positioning
Find your voice. Understand how to stand out - not by being louder, but by being more you, because often, creatives become terrified of losing identity.
Video Module 4
E-Commerce & Selling Online
No jargon, no theory - just real-world methods for pricing your work, selling it confidently, and choosing what offers make sense for your time and skill.
Video Module 5
Field Trading & Face-to-Face Sales
Whether you want to trade at fairs or events, this module gives you the full inside track - from booth setup to customer flow to what actually sells.
Video Module 6
Marketing & Community Building
Discover the subtle art of visibility without pressure. Build your audience through storytelling, content, and connection - not just "sales tactics."
Video Module 7
Financial Management & Pricing with Confidence
Learn how to price your work properly, plan for quiet seasons, and manage money in a way that sustains your creativity instead of stressing it.
Video Module 8
Adapting, Innovating & Staying Inspired
The market will shift - and so will you. Explore how to adapt without burning out, how to reinvent when necessary, and how to keep your passion alive.
Video Module 9
Portfolio, Projects & Reputation
Whether you want to apply for creative jobs or land freelance work, this session shows you what to include in a portfolio and how to build a name for yourself over time.
Video Module 10
Practical Implementation & Career Pathways
A final step-by-step guide to moving forward. What to do next, how to build momentum with limited time, and the career options available for creatives - including the paths nobody talks about.
Why this works when so many other courses don’t…
Over the years, I’ve had the absolute privilege of teaching thousands of makers through my original leather masterclass.something you genuinely love with your life as I've done.
And I’ve watched with genuine pride as hundreds of students have gone on to collectively generate hundreds of thousands of dollars - selling their work, taking commissions, launching small businesses, and building real momentum.
But Passion to Profit is something else entirely.
This course goes deeper, pulling together every piece...craft, clarity, pricing, branding, marketing, reputation, time, mindset, and money - and lays it out in a way that makes sense.
It’s structured...It’s real... preparing you for the emotional journey of a creative.. and is built to meet you exactly where you are now - while guiding you one step closer to doing something you genuinely love with your life as I've done.
✅ Who this was built for...
This course was made for people who care deeply about what they create - and want to find a way to build something solid around it.
You might be just starting out…
Or you’ve been making things for years and quietly wondering, “Could this be more than just a hobby?”
You do not need to be an expert.
You do not need a huge following.
And you definitely do not need to know everything before you get started...
You just need the drive to learn…
the desire to grow something real…
❌ And, who it's not for...
This course is not a get-rich-quick program.
There are no “secrets,” no fake urgency, no hype.
If you’re looking for overnight results or shortcuts, this probably will not be a fit.
But…
If you're ready to explore what's possible - step by step -
And you're open to building something that reflects who you are as a creative, giving this some time and patience…
Then this might just be the start of something exciting...
Bonus: Facebook Mastery for Crafters & Creatives
You’ll also get full access to my Facebook Mastery for Crafters training series.
A complete set of, step-by-step video guides designed to help makers and creatives finally feel in control of their online presence - without needing to be a tech wizard or spend a fortune on ads.
✔️ How to set up your Facebook page and group the right way
✔️ How to build an audience that actually cares about your work
✔️ How to post with purpose—so people engage, follow, and buy
✔️ And how to start using simple, low-cost marketing to bring your work to the people who genuinely want it
Whether you’re just getting started or looking to finally make sense of how Facebook fits into your creative business… this bonus gives you the entire blueprint.
And just becuase I wanted you to have me on hand...You won’t be doing this on your own.
When you join Passion to Profit, you’ll have my full support for 12 months.
That means if you ever get stuck, have questions, or just need a bit of guidance - you’ll be able to reach out and get the help you need FROM ME PERSONALLY... So whatever pace you’re working at, you’ll have someone in your corner the whole way.... Any questions, just email: [email protected]
** OFFER ENDS MIDNIGHT **
** 6TH JULY 2025 **
One Single Payment
GRAB THE FULL COURSE NOW AND GET INSTANT ACCESS
And finally...Why I've made this so affordable...
This course is everything I could possibly give - built from decades of hard-won experience, and designed to guide you toward the kind of creative success most people never reach.
And yes… I’ve priced it ridiculously low.
Some of my own students will probably think I’ve lost the plot.
But there’s a reason.
I’ve already lived the journey... I’ve built the business & every day.. I’m teaching the students.
This course is my way of giving something back to the crafts and communities that shaped my life... NO SALES funnel. NO teaser & NO It’s no lead-in to something else.
It is the thing - the complete path, with nothing held back.
So no, the cost does not reflect the value.
It reflects the decision - to remove every barrier, and make this possible for those who are ready to move forward.
If you’ve been waiting for a sign… I VERY MUCH HOPE ... This is it ☺️
Alex
Black Raven Armoury
